By the top of Q2 2021, this system will cowl the group’s different 10 magnificence manufacturers in Hong Kong, contributing collectively to Hong Kong’s sustainable improvement via joint effort of the manufacturers. Partnering with native environmental social enterprise V Cycle, magnificence packaging which may be recycled in this system consists of not solely plastic bottles but in addition glass and steel elements of the wonder merchandise corresponding to mascara tubes, forehead pencils tubes and physique, lipstick circumstances and compact powder circumstances, and many others.
This information follows the outcomes of L’Oréal Hong Kong’s Inexperienced Magnificence Client Survey, launched forward of “International Recycling Day.” The survey revealed the next:
- 70% of customers declare that they’ve a extra severe angle in direction of environmental points and are prepared to take extra actions to cut back the usage of plastic.
- Nevertheless, solely 30% of customers took correct measures to recycle used magnificence bottles and packaging.
- Solely 35% of customers are conscious of magnificence model recycling applications out there, and solely 23% of customers have participated in these applications
- Main boundaries in direction of recycling had been poor entry to recycling services (41%) and insufficient recycling factors in Hong Kong (32%)
“The survey has helped us higher perceive the native shopper angle and habits in direction of sustainability,” mentioned Eva Yu, president & managing director of L’Oréal Hong Kong. “We’re at a essential level almost about the way forward for our planet, and we welcome the elevated consciousness on this entrance. As a pacesetter within the magnificence trade, our aim is to work intently with our local people to drive sustainability and take actions with customers to protect the atmosphere. As such, our first-ever recycling marketing campaign is designed to do precisely this.”
“Having labored alongside L’Oreal Hong Kong for two years, we’re delighted and grateful for the chance to step up our efforts on this thrilling citywide recycling program,” mentioned Eric Swinton, founder and CEO at V Cycle. “In providing folks a platform to recycle and reuse worthwhile assets, we’re making a round economic system that advantages each the atmosphere and our society, whereas altering consumption habits by stemming the influx of plastic. We’re assured that along with L’Oreal Hong Kong, we’ll elevate shopper consciousness on the necessity to recycle and that this initiative will encourage folks to take motion.”